Inbound marketing for your online business ? Content is King | Small ...

Clients usually ask us: ?Do we really need a blog on our website?? ? ? Why are online as well as offline business owners are always rushing to participate in this latest form of marketing and what distinguishes it from the other more conventional forms of marketing??

Article marketing is undoubtedly the best thing you can do for your business right now! We will tell you why..

For one thing, when done well article marketing produces outstanding results; that too, at a fraction of the cost of other conventional means of advertising and marketing. It?s no wonder then that everybody who is connected with internet marketing would want to jump onto the article marketing bandwagon.

As simple as it may appear; article marketing has overshadowed the glitz and glamour of all other forms of advertising and has turned the conventional world of marketing on its head. With article marketing there are no huge million-dollar marketing campaigns run by scores of staff. Article marketing involves just one person- you; and it costs nothing at all.

Article marketing creates the ideal advertising engine for internet businesses. This is what webmasters hope to achieve by using article marketing as a major part of their promotional endeavours:

• Article marketing through publication in e zines and social media give marketers unprecedented exposure to millions of readers right across the world in just one shot.
• Article marketing through publication in e zines and social media also assures click-through traffic to the marketer?s site as well as new sales from Click-though traffic.
• Article marketing through publication on non-e zine websites gives marketers valuable one-way, inbound links to their primary websites, which in turn increases the link popularity value of the search engines
• Article marketing through publication on non-e zine web sites attracts traffic from those websites where the article is posted and guarantees new leads from click-through traffic.

The reason why article marketing is so effective is that articles are content-rich and this content offers valuable information to their readers. This is unlike conventional advertising, where advertisements and promotional articles are only descriptive and not informative. Traditional advertisements offered no real value to anybody else expect the advertiser; When was the last time you spent 3minutes watching an ad on TV or Youtube? Whereas articles provide real value to the reader.

The new-age customers do not want a mere description of the product that is being marketed. Instead, they want to know the inside story. They want to know why they should buy the product and how it will help solve their problems.

The promotional significance of article marketing lies in the innate ability of valuable articles to generate target traffic to your website, thus increasing sales tremendously.

Therefore, effective articles do not directly promote your products, it lets your website visitors do it for you.

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Source: http://www.virtuosodesigners.com/resources/inbound-marketing-online-business-content-is-king/

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